Our SPORTLINE: simply brilliantly white

Dirty shoes have no place in our SPORTLINE. With five products, we ensure gleaming shoes and smiling faces, because one thing is clear: clean shoes bring joy all around. Our range provides the basis for a complete shoe care routine; from shoe polish to shoe deodorant, everything is included.

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White, whiter, Eg-Gü: We ensure the perfect sneaker look

Sneakers are an indispensable part of our society; they have been with us every step of the way for years. But not only stylish wearing, but also proper care needs to be mastered. Dirt, moisture, brittleness – these are just some of the things sneakers are exposed to daily. However, care doesn't just start with wearing them: it begins with waterproofing new sneakers and ends with odor reduction after a long day.

Eg-Gü equips you in two ways: prevention and dirt removal. With our effective SPORTLINE, you declare war on dirt, ensure the aesthetics of your sneakers, extend the lifespan of your shoes, and provide outstanding wearing comfort. Of course, our products also create excellent shoe hygiene. And we've also thought about mobility: with our Eg-Gü To Go products, you always have your shoe care with you in a handy format.

Our optimized product portfolio simplifies your shoe care and leaves nothing to be desired. So bring your shoes to life and let them look younger and fresher for longer with Eg-Gü's SPORTLINE.

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How to clean white sneakers: step-by-step guide How to waterproof shoes correctly: guide and care tips How to care for a leather bag: cleaning, conditioning and storage Leather shoe care: 5 steps for clean, protected shoes
Caring for leather shoes with EG-GÜ shoe care products
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FAQ

How do you stay clean?

Our product portfolio covers all shoe care needs with just a few products. This allows our customers easy handling and application, quickly ensuring clean shoes. Thanks to our decades of experience and adapted formulas, we create products with a clean guarantee.
White sneakers in particular should be waterproofed before wearing them. To keep your shoes looking radiant, it's best to remove dirt as quickly as possible with a brush.
Our sneaker care range is limited to five products, yet these are enough to provide sneakers with optimal protection and comprehensive care. Whether it's a product for on-the-go or thorough care at home – less is more.
To truly protect your shoes from stubborn dirt, it is necessary to waterproof them BEFORE the first wear and not just when you clean them for the first time. This way, they are protected from moisture in advance, and you don't have to worry about permanently dirty shoes.
First, remove dirt with a shoe brush, then spray the shoe with SNEAKER POWER CLEANER. Let the CLEANER sit for a short time and then wipe it off with a shoe cleaning cloth. The cleaner is suitable for all colors and materials, except leather.
With our SPORTLINE SNEAKER FRESH Deodorant, you can keep your shoes smelling fresh, just like they're new out of the box. Not only does the fresh scent eliminate unpleasant odors, but it also neutralizes new ones.
First, remove the dirt with a brush. Then, spray the sneakers with SNEAKER POWER CLEANER. After a short time, wipe them off and the shoe is clean. Sneakers made of smooth leather, textile, and with white soles can be polished with SNEAKER WHITE.

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EG-GÜ shoe care range for cleaning, care and protection