How to Keep Sneakers Clean Without Damaging Materials

Sneakers stay presentable for longer when light dirt is removed promptly and each cleaning method is matched to the material. A gentle, regular routine is generally better than occasional aggressive cleaning.

1. Do not let dirt dry

Remove dust, sand and light splashes promptly with a soft brush or dry cloth. Dried dirt often requires more rubbing.

2. Check the material

Smooth leather, nubuck, suede, textile, mesh, synthetic materials and rubber require different methods. Consider bonded constructions and test the product on a hidden area.

3. Remove laces and insoles

This makes the tongue, eyelets and edge areas easier to reach. Clean laces and removable insoles separately according to the manufacturer instructions.

4. Use a suitable cleaner sparingly

For many compatible sneaker materials, the Sneaker Power Cleaner 250 ml may be suitable. For compact care, use the Sneaker Cleaning Sponge To Go. Apply cleaner to a cloth, sponge or soft brush and avoid soaking the shoes.

Do not use toothpaste, bleach, solvents, nail polish remover, abrasive cleaners or highly abrasive sponges. They can damage colour, coatings, mesh and adhesive bonds.

5. Clean sole edges separately

Sole edges are often more robust than the upper, but they should still be cleaned with a suitable product and without aggressive abrasives.

6. Allow slow drying

Remove residue with a clean, slightly damp cloth. Leave the sneakers open to dry at room temperature. Avoid heaters, hair dryers and strong sunlight.

7. Refresh white areas

On compatible white surfaces, Sneaker White 75 ml can visually cover small scratches, yellowed areas and uneven spots. Check compatibility before use.

8. Renew protection

After complete drying, the Sneaker Power Protector 150 ml can help reduce moisture and dirt adhesion on compatible materials. Follow the label and use the spray in a well-ventilated area.

9. Store correctly

Keep sneakers clean, dry and away from direct light. Clean, colourfast paper can be inserted loosely to help retain their shape.

Find more products in the Sneaker Care and Shoe Cleaning collections.

Frequently asked questions

Can sneakers be washed in a machine?

Only when the manufacturer explicitly permits it. Without approval, manual cleaning is safer.

How often should sneakers be cleaned?

Remove light dirt immediately. A full clean is useful when visible dirt is present or before applying new protection.

Can a melamine sponge be used?

It is abrasive and can alter some surfaces. Avoid it on delicate materials.